For the last 7 years I have been dealing with the communication of brands, their products and identity very intensively and with body and soul. After my studies in Fashion- , Product- and Design Management I decided to go on the mission of taking over the Fashion & Lifestyle Industry in terms of Communication and Marketing.
Starting to work for the Calzedonia Group in Germany and building up the local communication strategy with German targets and tone of voice, I worked with known personalities such as Lena Gercke, Pamela Reif, Farina Yari and others. I used to manage the local PR, events, influencer marketing, campaign creation and storytelling conception for German campaigns and their international transportation. This 5 year long experience has been followed by a turn towards the premium/luxury fashion wholesale direction, in that I worked for Breuninger where I dived deeper into Social Media Management. The responsibility of international Influencer Marketing and managing social first campaigns for Breuninger as well as brand partners.
In summer 2023 I took the decision to step into my own business in order to work with brands and companies around the fashion and lifestyle industry in order to create individualized concepts and strategies tailored to the needs of each and every brand. My goal is to work out outstanding stories and greatest PR and communication cases that make brands move forward their goals.
A creative mind telling meaningful stories about brands and products, in a full circle marketing language and strategic communication all around the fashion and lifestyle industry.
It is always necessary to understand what the brand in detail, the group of companies as a whole and the needs of the customer stand for. However, as fast-moving as trends are, other factors within the industry are also changing. Vigilance and innovative thinking are necessary to remain competitive. In the area of communication, it is important to get the right message, on the right emotional path, to the right customer.
GRIMM Communication Studio is committed to staying at the forefront of sustainability and digitalization, leveraging cutting-edge technologies like AI to seize opportunities and maintain a competitive edge in the ever-evolving landscape.
In addition to that the focus is on successful communication around the company’s sustainability and sustainable development with impactful strategies in order to avoid greenwashing images.
GRIMM Communication Studio builds on connecting people around the industry and creating a unique network of partners, clients, as well as agencies and freelance experts, fostering meaningful relationships and knowledge sharing.
A 360-degree communication strategy is paramount for engaging audiences across diverse touchpoints, fostering brand consistency and a comprehensive brand experience. The following offerings all play into the ideal and individual communication strategy for your brand.
GRIMM Communication Studio is specialized on brand building and conception services tailored to fashion and lifestyle brands.This part of the service will be developed in close work with your brand in order to create distinctive brand identities, from naming to brand messaging and consumers niche. The holistic approach ensures that every aspect of the brand exudes the desired lifestyle and values, providing a solid foundation for long-term success in the competitive fashion and lifestyle market.
The creative consulting and direction services are focused on trend analysis, creative strategy development and the direction of campaign productions. The goal is to create a unique visuality to make sure your brand stands out in the dynamic fashion and lifestyle industry.
Focusing on selected channels where the target group is most active and receptive allows for a more concentrated and effective approach, maximizing the impact of your messaging. Striking a balance between a comprehensive approach and channel-specific focus ensures that your communication resonates with your audience while maintaining a cohesive brand identity. The overall goal is to involve the strategic integration of diverse channels and harnessing synergies that amplify the message’s reach and impact overall.
In times like these, when consumers only have a very short attention span in advertising, it is even more important to emotionally charge storytelling and convey it succinctly. The story tells your brand identity, values and message – all in one fell swoop.
The well-rounded expertise in content productions starting from concept creation and meticulous organization to seamless implementation, ensures a smooth running of the process and the best result. With a keen eye for detail and a commitment to excellence, every piece of content aligns with your brand’s vision and goals. The final results reflect a refined and captivating representation of your brand, leaving a lasting impact on your audience.
Developing a social media strategy tailored to your brand’s unique goals and audience. In-depth market research is part of the service in order to identify trends, optimize content and utilize data-driven insights for a highly effective and engaging online presence. The creation of the strategy happens in close collaboration with your brand to define the right measures that maximize brand visibility and drive meaningful engagement across various social platforms.
In today’s fashion and lifestyle industry, influencer marketing is a powerful tool for brand promotion. With years of experience, I have cultivated an extensive influencer network, allowing me to meticulously match the right personalities with your brand to ensure the desired image and target customer and follower engagement. This tailored approach harnesses the authenticity and reach of influencers, creating a strong bridge between your brand and its audience, ultimately driving brand recognition and loyalty.
Leveraging PR as a communication channel, the goal is to foster strong relationships with magazines and influential figures, creating valuable media partnerships. These collaborations not only enhance your brand’s visibility but also unlock synergies that exponentially expand your reach.
A creative mind telling meaningful stories about brands and products, in a full circle marketing language and strategic communication all around the fashion and lifestyle industry.
It is always necessary to understand what the brand in detail, the group of companies as a whole and the needs of the customer stand for. However, as fast-moving as trends are, other factors within the industry are also changing. Vigilance and innovative thinking are necessary to remain competitive. In the area of communication, it is important to get the right message, on the right emotional path, to the right customer.
A creative mind telling meaningful stories about brands and products, in a full circle marketing language and strategic communication all around the fashion and lifestyle industry.
It is always necessary to understand what the brand in detail, the group of companies as a whole and the needs of the customer stand for. However, as fast-moving as trends are, other factors within the industry are also changing. Vigilance and innovative thinking are necessary to remain competitive. In the area of communication, it is important to get the right message, on the right emotional path, to the right customer.